
Bradford Dragons will sport the Taco Bell Bradford logo on the front of both their home and away shirts for the next two seasons.
American food giant, Taco Bell first launched in the United Kingdom during the 1980’s, with a number of stores located in London, which are well remembered today for their wide variety of Mexican menu items. As part of a fresh approach to developing their brand within the UK, the company have recently opened an outlet in Bradford, currently one of only ten Taco Bell restaurants in the UK, as part of the Broadway development in the city centre.